Laidlaw Steps Into The Spotlight

LAIDLAW GROUP HELPS DESIGN NEW ENGLAND CREATE THE EVENT OF THE YEAR

Design rose to a new level last night in Boston. Celebrating its fourth anniversary, Design New England hosted what many considered the event of the year for the design community at the swank W Boston Hotel and Residences. The event featured the announcement of the Mentors In Design Awards (MIDDIES) recognizing those in the profession who actively mentor. After the announcement, Gail Ravgiala, editor of Design New England, unveiled the award, a stunning stone sculpture embedded with Swarovski crystals created by Cumar Inc., an Everett, MA-based exotic stone supplier.

Design New England was inspired to create this mentoring award by Over My Shoulder Foundation, co-founded by Dawn Carroll of Cumar and Grammy-award winner Patti Austin. When Patti took the stage, the crowd was mesmerized by her stellar performance with mentee singing sensation Lianna Gutierrez.

For Laidlaw Group, the event required meticulous media coordination on behalf of Design New England and clients Cumar Inc. and Over My Shoulder Foundation. The integrated PR campaign executed by the agency combined social media including Twitter, Facebook, and blogs with print design and press releases to create a buzz around the event. The success of the event was a direct result of the carefully planned and implemented the campaign, demonstrating the power of social media for business.

Visit Laidlaw Group at www.laidlawgroup.com. Follow us on Twitter, become a fan on Facebook and read our blog to learn more about our innovative work.

For more information about this news release or new business inquiries, contact Mackenzie Kay, Communications Strategist at Laidlaw Group LLC, by phone at 617.423.2801 or email pr@laidlawgroup.com.

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Celebrating Elizabeth Taylor AIDS Foundation’s 25th Anniversary

World AIDS Day, December 1st, was established in 1988 to fight against, show support, and commemorate people who have died of HIV. The Elizabeth Taylor AIDS Foundation is celebrating its 25th anniversary this year in spreading awareness and supporting the prevention of HIV. The Foundation seeks to continue to break the transmission cycle as well as raise money to provide care for those affected. Significant progress has been made in the prevention of AIDS however still today, 37 million people worldwide live with HIV, and HIV/AIDs continues to be the second leading cause of death for teens across the world.  Also, AIDs-related deaths in young people ages 10-19 have tripled since 2000.  Elizabeth Taylor provides an excellent example of what it means to make an impact and be a mentor, as she continues to do so through her foundation and her dedication to raising funds to prevent this pandemic from growing in 2016. If you have time, check out her amazing mentoring story here. Also, we recommend reading Firooz Zahedi’s book, My Elizabeth.

Photo Credits to Firooz Zahedi

#WorldAIDSDay #ElizabethTaylor #AIDS #ETAF #PattiAustin #DawnCarroll #Firoozzahedi #BookSoup

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